News
H&M pilot proven success H&M pilot PlayPoint proven benefit…. After a pilot of several months with a specially designed customized Kidscorner at H&M’s flagship store in The Netherlands, where the Instore Kids Corners concept proved to be successful, the decision was made to implement the PlayPoint concept in additional H&M stores in The Netherlands. The IKC PlayPoints which have now been implemented in the other stores, have been customized by Instore Kids Corners, where the general corporate identity of H&M was leading. Several Playmodules and a Juliet Touchscreen were installed within the PlayPoints, based for children ages up to 12 years.
|
